I’m Trace Hughes, an associate creative director/writer based in Kansas.

Husband. Father. Veteran. At home in central Kansas, I’m a small town guy with big ideas. A fascination with Bigfoot and a healthy addiction to a little game called golf.

I love a big idea as much as I love a turn of phrase that’s been turned on it’s ear or an insight turned live grenade. And I’ve grown more interested and inspired to create work that drives change more than consumption — exactly what the world needs now. That and love (RIP Mr. Bacharach).

Currently, I serve as an Associate Creative Director at Deloitte. But my career started in Wichita, KS with stops in Tulsa, OK, and Kansas City before settling down in Hutchinson, KS with my family. I’ve cut my teeth at agencies like Sullivan Higdon & Sink (now Signal Theory), Brothers & Co. (now Idea Ranch), Barkley (still Barkley), The Sandbox Agency (now Merge), VMLY&R (previously just VML) and as a boomerang at Idea Ranch (previously Brothers & Co.)

When I’m not creating great work with good people, you’ll find me on a golf course in search of a good swing. Or getting lost in the grit and groove of Ray Wylie Hubbard, wishing I could write like that.