Gatorade:
Make Them Sweat

All good athletes build up a sweat. But the great ones? They make everyone else sweat. In support of a larger brand campaign, our team at VMLY&R created a series of digital assets to bring this idea to life on social.

Credits

Agency - VMLY&R
Executive Creative Director - Tony Snethen
Group Creative Director - Glendon Scott
Creative Director - Kyle Gracey
Senior Art Director - Josh Sun
Copywriter - Trace Hughes (me)