Keep On Finishing.
As America’s #1 selling brand of interior stains, nothing makes wood more beautiful than Minwax. But they didn’t just want their claim of the top spot to be why people snagged their products off the shelf. They wanted to position their brand as one that made it easier to bring your ideas to life and in more ways. They wanted to inspire creativity and instill confidence. They wanted everyone to Keep On Finishing.
Limitless Looks
With over 200 colors to choose from, there’s no limit to the ideas you can bring to life with Minwax. But don’t be surprised when those fun projects turn into a little competition.
Carried Away
With Minwax, there’s confidence in every can. And once you've seen how great one project turns out, you won’t want to stop. So, go ahead, get carried away.
Credits
Agency - VMLY&R
Executive Creative Director - Derek Clark
Group Creative Director - Dan Gier
Creative Director - Derek Colling
Senior Art Director - Josh Sun
Copywriter - Trace Hughes (me)