Weekends Suck
(Every now and then).

The Missouri Lottery releases new scratcher games once a month. And they wanted their fans to anticipate that day with excitement. The problem? It was a Monday. So, we flipped the idea of working for the weekend on its ear. With a little help from The Mamas & The Papas, we made the last Monday of the month something to look forward to.

Credits

Agency - Barkley
Executive Creative Director - Jason Elm
Creative Director - Jenny Grant
Associate Creative Director - David Hahn
Copywriter - Trace Hughes (me)