The Voice of Missouri Lottery

Or as I know him, Marty Wall.

One of the things Iā€™m most proud of in my career is helping establish a new, consistent, and standout voice for the Missouri Lottery in their radio advertising. What started as three spots to support a Holiday Scratchers campaign turned into a voice the client wanted to use in all of their radio spots. As fun as they were to write, they were even more fun to produce and bring to life.

 

Credits

Agency - Barkley
Executive Creative Director - Jason Elm
Creative Director - Jenny Grant
Associate Creative Director - David Hahn
Copywriter - Trace Hughes (me)

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