Mythical Creature.
Legendary Savings.
Spirit Airlines is all about saving people money so they can travel and experience more of the world. When they launched service in Seattle, they wanted everyone to know that finding a great deal on air travel wasn’t as elusive as they might have imagined. And now I have one thing in common with 11x NBA All-Star Shawn Kemp – we’ve both dressed up as a yellow Sasquatch.
Credits
Agency - Barkley
Creative Director - Jenny Grant
Art Director - Arian Gimbutas
Copywriter - Trace Hughes (me)